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Wednesday, March 21 • 13:10 - 13:55
Solving the 'wrong’ problem LIMITED

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Limited Capacity seats available

My name is Elliot Susel, and I made a billion-dollar mistake while leading technology at the VC-funded tech startup Taxi Magic.  The mistake was a seemingly simple, yet preventable misunderstanding about the problem we were solving – and it cost us a fortune.  
I now coach enterprise, government, and startup teams around the world in the Lean Startup Methodology, and almost every single team I work with, including those with advanced Lean Startup practitioners, is making this same mistake.In our session, we will explore why teams often end up solving the ‘wrong’ problem.  You’ll leave with the tools you need to ensure that you and your teams don’t repeat my billion-dollar mistake.

Speakers
avatar for Elliot Susel

Elliot Susel

Senior Faculty, Lean Startup Company
Elliot has served as a senior leader of both Technology and Product organizations.  He is currently Senior Faculty at Lean Startup Company, where he coaches organizations of all sizes on how to figure out what their customers actually want and need.  Prior to this role he was the... Read More →


Wednesday March 21, 2018 13:10 - 13:55 CET
2. The Richard B.1